OOH
Air Transat
London Advertising
OOH, digital ads, ideation, imagery
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I created headlines and straplines for Air Transat the Canadian airline that flies from France to French-speaking Eastern Canada. Ideation and cultural insights for a digital campaign.
Gopuff
OOH, Posters, flyers, social posts, eCRM, app
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Gopuff, a US leading fast grocery delivery service, bought the French leader Dija and wished to relaunch as Gopuff in France. They involved me with their French and British marketing teams to create everything from posters, flyers, and in-store promotions to transcreation of the app and various eCRM on a daily basis for a quick turnover and high-quality creative input.
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"Congratulations on your excellent work with the FR launch." - Borja Diaz-Roig, Growth Manager, Gopuff
Métro
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Taxi wrap
McArthur Glen
VCCP Blue
OOH, TV, press, radio, advertorials, paid social, paid search, digital display, events
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McArthurGlen is a designer outlet with centres in several European countries including 3 centres in France. I transcreated 4 creative routes for a new campaign. Headlines, radio, social posts, activations. I also created deliverables including social posts (virtual shopping, sale, Christmas), advertorials, and events. I provided cultural insights regarding in particular children and diversity in France.