FRENCH
Bombay Sapphire
Straplines
​
Bombay Sapphire is a famous brand in a growing and dynamic gin market in Europe and in France in particular.
I created various taglines in French for different products and occasions.
Dyson
Press ads, TV, manuals - 3 languages
Working in collaboration with James Dyson, we produced press ads, TV scripts, manuals and booklets in French, German and Turkish. A unique USP made those as inventive as Dyson products.
.png)
Prime Video Ligue 1 Uber Eats
Empire Design
Billboards, OOH, TV idents, social posts
​​
After a fierce battle between broadcasters to win the rights to show the French Ligue I, not only Amazon Prime Video has won the contest, but PSG managed to sign Messi in the meantime, guaranting huge audiences for the L1 and Prime Video. I create posters, social posts, tunnel wraps, TV idents.
“Amazing thank you so much for these. A really great selection of lines and really appreciate you sending these over this week!” - Yasmin Elsworth, Empire Design/Amazon Prime Videos
Gopuff
Posters, flyers, OOH, social posts, eCRM, app
​
Gopuff, a US leading fast grocery delivery service, bought the French leader Dija and wished to relaunch as Gopuff in France. They involved me with their French and British marketing teams to create everything from posters, flyers, and in-store promotions to transcreation of the app and various eCRM on a daily basis for a quick turnover and high-quality creative input.
​
​"Congratulations on your excellent work with the FR launch." - Borja Diaz-Roig, Growth Manager, Gopuff
Feuilles de bananier, séchées, tressées, panier
.jpg)
Etendez-vous, détendez-vous
.jpg)
.jpg)
A consommer à l'apparition des beaux jours
Fleur de mousse sur tiges de métal
Habitat
TBWA\London
Posters, catalogues, POS material - 2 languages
Habitat is the ever innovative design company for which we created posters, catalogues, product copy + PR for the French and German market. Original French copywriting from brief. Poster campaign for the French market.
Nike
Widen + Kennedy Portland - Amsterdam
Press ads
​
I worked on the first European transnational campaign for Nike Women Fitness in collaboration with Cosmopolitan. My copy was published subsequently in Campaign magazine. I also transcreated Men's Athletics press ad campaign.
​
"...quite impressive... I find your capabilities, skills and experience to be of high standard."
- Remko Montauban – Nike - Wieden & Kennedy, Amsterdam
Weleda
SelectLife - Hamburg
Press ads
​
Weleda is a world-famous German beauty brand. It was created in the 20s to promote a healthy lifestyle and natural products made from plants. The work involves press ads for the French market, concepts and taglines.
ENGLISH/MULTILINGUAL
adidas
Press ads, TV - 30 languages
Leagas Delaney - 180 Amsterdam
Adidas has been one of the most exciting and challenging international accounts we’ve ever been given to work on. We produced 500 projects in 30 languages in partnership with Leagas Delaney and 180 Amsterdam over 7 years. The language of Adidas campaigns reflects the ever-changing landscape of our urban lifestyles. They are greatly influential.
It has demanded constant high standards and an unfaltering commitment to creativity. The results were impactful and pertinent messages for an international audience who regards Adidas as a cult brand.
.png)
.png)
.png)
Baileys - DIAGEO
MRM/McCANN - Creative Equals
Multichannel campaign, retail, packaging - English
I took part in the Creative Comeback Programme organised by Creative Equals. We were given the chance to pitch for a Baileys campaign. I teamed up as an English copywriter with an AD and a designer, and with the support of MRM//McCann we produced a multichannel campaign for the Autumn season with a witchcraft theme. We presented to Diageo. Full presentation here.
​