FRENCH
Bombay Sapphire
Straplines
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Bombay Sapphire is a famous brand in a growing and dynamic gin market in Europe and in France in particular.
I created various taglines in French for different products and occasions.
Dyson
Press ads, TV, manuals - 3 languages
Working in collaboration with James Dyson, we produced press ads, TV scripts, manuals, and booklets in French, German, and Turkish. The unique USP of Dyson products and the personality of their inventor made those projects especially exciting.
Prime Video Ligue 1 Uber Eats
Empire Design
Billboards, OOH, TV idents, social posts
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After fierce competition among broadcasters to secure the rights to show Ligue 1 in France, Amazon Prime Video emerged victorious. At the same time, Paris Saint-Germain (PSG) signed Lionel Messi, which was expected to attract large audiences for both Ligue 1 and Prime Video. I created posters, social media posts, tunnel wraps, and TV idents.
“Amazing, thank you so much for these. A really great selection of lines and really appreciate you sending these over this week!” - Yasmin Elsworth, Empire Design/Amazon Prime Videos
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Gopuff
Posters, flyers, OOH, social posts, eCRM, app
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Gopuff, a leading US fast grocery delivery service, bought the French leader Dija and wished to relaunch as Gopuff in France. They involved me with their French and British marketing teams to create everything from posters, flyers, and in-store promotions to transcreation of the app and various eCRM daily for a quick turnover and high-quality creative input.
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​"Congratulations on your excellent work with the FR launch." - Borja Diaz-Roig, Growth Manager, Gopuff
Feuilles de bananier, séchées, tressées, panier
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Etendez-vous, détendez-vous
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A consommer à l'apparition des beaux jours
Fleur de mousse sur tiges de métal
Habitat
TBWA\London
Posters, catalogues, POS material - 2 languages
Habitat is the ever-innovative design company for which we created posters, catalogues, product copy + PR for the French and German markets. Original French copywriting from brief. Poster campaign for the French market.
Nike
Widen + Kennedy Portland - Amsterdam
Press ads
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I worked on the first European transnational campaign for Nike Women Fitness in collaboration with Cosmopolitan. My copy was published subsequently in Campaign magazine. I also transcreated the Men's Athletics press ad campaign.
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"...quite impressive... I find your capabilities, skills, and experience to be of high standard."
- Remko Montauban – Nike - Wieden & Kennedy, Amsterdam
Weleda
SelectLife - Hamburg
Press ads
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Weleda is a world-famous German beauty brand. It was created in the 20s to promote a healthy lifestyle and natural products made from plant extracts. The work involves press ads for the French market, concepts, and taglines.
ENGLISH/MULTILINGUAL
**Adidas**
Leagas Delaney - 180 Amsterdam**
Press Ads, TV - 30 Languages
Working on the
Adidas account has been one of the most exciting and challenging experiences we've ever had. Over seven years, we produced 500 projects in 30 different languages in partnership with Leagas Delaney and 180 Amsterdam. The messaging of our Adidas campaigns reflects the ever-evolving nature of urban lifestyles and has proven to be highly influential.
This project has required maintaining high standards and an unwavering commitment to creativity. The results have conveyed impactful and relevant messages to an international audience that views Adidas as a cult brand.
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Baileys - DIAGEO
MRM/McCANN - Creative Equals
Multichannel campaign, retail, packaging - English
I took part in the Creative Comeback Programme organised by Creative Equals. We were given the chance to pitch for a Baileys campaign. I teamed up as an English copywriter with an AD and a designer, and with the support of MRM//McCann we produced a multichannel campaign for the Autumn season with a witchcraft theme. We presented to Diageo. Full presentation here.
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