TV/VIDEO
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SharkNinja
TV
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SharkNinja launched its Summer of Sports TV campaign 2024 to promote a whole range of kitchen appliances. The TV campaign featured Thierry Henry, Bastian Schweinsteiger, Peter Crouch and Abbey Clancy. I transcreated all the dialogues in French (except Thierry Henry who obviously did his own!).
Old El Paso
VCCP Blue
TV
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General Mills has appointed VCCP as its agency of record for brand Old El Paso across International. As partner agency, VCCP delivers international campaigns across key markets including the UK, France and Australia and is responsible for campaign development, amplification and strategic direction of the brand.
I transcreate TV scripts for the French market around family and friends connecting around an Old El Paso meal, part of the "Make some noise" campaign.
Sage
VCCP Blue
TV
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Sage is a digital accountancy software that facilitates payment and HR management for businesses. I created new animation scripts targeting French HR directors, business owners and larger companies from interviews with their testimonies.
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Amazon
Above + Beyond
TV
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Above + Beyond had won a new brief with Amazon, its biggest client. I was asked to work on some of their corporate and social posts promoting the advantages of working for Amazon as an employee.
Air France-KLM
Meijer & Walters - Amsterdam
Internal video
I transcreate various animation video scripts targetting travel professionals for Air France KLM Business Solutions. They've launched a new version of their booking system as well as AFKL.biz.​
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Signal
Unilever
TV
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Children are naturally reluctant when it comes to brushing their teeth regularly. In order to help parents and encourage their children to brush their teeth correctly, Unilever has created a "magic" toothbrush, Signal Playbrush, under the French Signal toothpaste brand. It works along with an app on the telephone. Games, funny characters and rewards are part of a programme made to implement a routine.
Danone
Droga5
TV
Danone's signature One Planet. One Health, reflects their vision that the health of people and of the planet are interconnected. It aims to nurture healthier and more sustainable eating and drinking habits. I transcreated and rewrote a promotion script and strapline. I also directed the VO in the studio. Music by Sting.
LesFurets.com
VCCP
TV
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LesFurets.com is the French version of comparethemarket.com. The Meerkats have their own French counterparts Hervé and François. The TV scripts are different but the humour has remained the same. The campaigns through VCCP for the French market include TV commercials and sponsoring.