POS
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In-store promotion - Bread bags
Gopuff
POS Material
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Gopuff, a US leading fast grocery delivery service, bought the French leader Dija and wished to relaunch as Gopuff in France. They involved me with their French and British marketing teams to create everything from posters, flyers, and in-store promotions to transcreation of the app and various eCRM on a daily basis for a quick turnover and high-quality creative input.
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"Congratulations on your excellent work with the FR launch." - Borja Diaz-Roig, Growth Manager, Gopuff
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Starbucks
Oliver
POS Material​​​​
I transcreated POS material for Starbucks featuring their new winter coffee flavours.
FLYER
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Air France - KLM
Meijer Walters
Flyer
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​I transcreated flyers to promote the Air France and KLM Sustainable Aviation Fuel Program or SAF. Its aim is to encourage the use of sustainable fuel by other airlines and help to tackle global warming caused by the travel industry and aviation in particular.
PRODUCT naming &
description & packaging
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1664 Kronenbourg
HainesMcGregor
Product naming
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In the world of premium lagers, Kronenbours 1664 is a leader in France. However, the market has become more competitive with craft beers. and Kronenbourg wanted to create a new label for this new market.
They wanted to study new tendencies by setting up workshops to test ideas. They asked me to come up with themes and cultural insights around aspects of the French way of life and beer consumption. I created 16 themes typical of France's cultural landscape, with matching imagery.
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Innocent
Product naming
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I created names for Innocent smoothies in French. The various ingredients and colours were used as a basis for inspiration. The tone is humorous and playful, taking elements from popular culture, play on words and childhood memories.
Brewdog
Product description
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BrewDog the company that invented the famous Punk IPA wanted a French Punk copywriter so they got me! BrewDog has a definite TOV that translators just couldn't master where deep knowledge of British cultural references is paramount. I create and transcreate copy for their content, product descriptions, social ads, eCRM, and various promotions.
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Ninja
Packaging, video tutorials, article
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Ninja has launched a high-end coffee machine that required specialized knowledge about how to operate a coffee machine, the different coffee drinks you can make, and coffee culture. I transcreated all the packaging and detailed video tutorials. I also wrote an article about the most popular coffees available on the market, the history of the most famous coffee drinks and how to make them.