PEOPLE
CATHERINE LAZ
French-English copywriting,
transcreation & creative lead
I am a French creative copywriter, with extensive experience in advertising. I am not a translator, I am a transcreator. I know what a concept is, what a brief demands, and what makes a great headline.
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I pioneered transcreation in global advertising in London in the 90s and coined the word transcreation. I have founded two transcreation agencies and worked on 100s of blue-chip accounts such as Adidas, Dyson, Electronic Arts, Guinness, and many more.
I have worked for decades with top global creative agencies and International networks, including BBH, BMB, Droga5, Grey, Havas, J. Walter Thompson, Ogilvy, Publicis, VCCP, S&S, W+K. Whether you're a large agency or a small creative shop, you will benefit from an unparalleled experience I am keen to share with you.
TRANSCREATORS UNITED
Foreign copywriters for all your needs in one hub
I am the founder and creative lead of Transcreators United, a specialist consultancy where I work with a team of experienced foreign copywriters/transcreators.
Transcreators United is unique because it is led by a creative to ensure that all transcreations follow creative briefs, bringing cohesion and creative excellence to your global campaign in local markets.
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I have successfully led teams of dozens of copywriters for clients from across the globe. My aim is always to respect local cultures and reach customers to achieve clients’ success in target markets.
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